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Do-It-Yourself (DIY) Consumers in the U.S.: DIY Markets in a Down Economy – Bharat Book Bureau – one stop shop for business information
As the worst economic downturn in living memory stretches relentlessly into 2009, American consumers in every walk of life are searching for new ways to cope with their diminished financial circumstances and to empower themselves by taking more control of their lives in uncertain times. One increasingly popular survival strategy adopted by more and more American consumers is to take on routine chores and tackle major projects themselves rather than paying others to do them.